Meta Ads targeting: please expose native job title / work position targeting

Hi Zernio team,

We found another gap in the current Meta Ads targeting search API.

At the moment, Zernio exposes these targeting dimensions:

  • geo

  • interest

  • behavior

  • income

However, Meta also has native work-related targeting fields such as job titles / work positions, employers, and industries.

For our B2B advertising workflow, these are especially important.

For example, we often need to build buyer personas such as:

  • Purchasing Manager

  • Purchasing Agent

  • Purchasing Specialist

  • Product Manager

  • Owner / CEO / Manager

  • Buyer / Purchaser

Right now, searching these through Zernio usually returns no result or unrelated interests, because they are not being searched as Meta native work-position targeting.

This forces us to approximate B2B buyer roles using broad interests such as Procurement, Product Management, Small Business Owners, or Page Admin behaviors, which is less accurate.

Could you expose Meta's native work-related targeting dimensions through /ads/targeting/search, especially:

  • work positions / job titles

  • industries

  • employers

This would significantly improve B2B audience targeting for our use case, where Chinese factories are trying to reach overseas distributors, purchasing managers, business owners, and other commercial decision-makers.

Thanks A LOT !!

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Upvoters
Status

Completed

Board
πŸ’‘

Feature Request

Date

13 days ago

Author

alan xu

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