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Google: conversion actions and remarketing / customer-match audiences

Feature Request
What we're asking for: two related things on Google - (a) create and read conversion actions, and (b) create remarketing or customer-match user lists and target them on Search and Display campaigns.

Why this matters to us: without a conversion action there is no meaningful "website conversions" objective. We can only optimise campaigns for clicks, which means telling a customer that their campaign can't be optimised for the thing they actually care about - form submissions and quote requests. Remarketing is the other half of the same
problem: re-reaching people who already visited is often the cheapest win available to a small advertiser, and we can't offer it. 

What happens today: neither conversion actions nor user lists are exposed through your API, as far as we can tell. The Google Ads API provides both (ConversionActionService and UserListService, including customer-match lists with hashed identifiers).

What "done" looks like for us:
- create a conversion action and read its status, so we can tell the customer whether measurement is actually live
- create a remarketing or customer-match list and reference it in campaign targeting
- read back which audiences a campaign is targeting
Posted by JW Stukart ·
Status: Completed1 comment

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Comments1

  • Miquel Palet López

    Team•

    Sep 3

    All three capabilities from this request are now live on the API:

    Conversion actions - Already fully working:

    • GET /v1/accounts/{accountId}/conversion-destinations to list conversion actions

    • POST /v1/accounts/{accountId}/conversion-destinations to create new ones

    • POST /v1/ads/conversions to send offline conversion events (up to 2K per batch)

    • POST /v1/ads/conversions/adjustments for retractions/restatements/enhancements

    Customer-match audiences - Full lifecycle:

    • POST /v1/ads/audiences to create a customer-match list

    • GET /v1/ads/audiences to list all audiences

    • POST /v1/ads/audiences/{id}/users to upload emails (SHA256 hashed, 10K batch)

    • GET /v1/ads/audiences/{id} to read a single audience (live data from Google, including match rate and size)

    • PUT /v1/ads/audiences/{id} to update name, description, or membership status

    • DELETE /v1/ads/audiences/{id} to remove an audience

    Campaign targeting with audiences - audienceInclude and audienceExclude now work for Google on create and update, so you can target or exclude your remarketing lists at the campaign level.