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Add Meta ad goal: Page visits and followers (profile visit optimization)

Feature Request

Currently the Facebook ad goals in Zernio only include "Page Likes" for page growth.

Meta also offers a second follower goal, which is missing in Zernio:

  • Ads Manager: Engagement objective → Conversion location "Facebook Page" → Performance goal "Maximize number of Facebook Page visits"

  • Facebook Page "Promote" flow: "Get more Page visits and followers"

Why it matters: Page Likes optimizes for people who follow directly from the ad, without visiting the Page. The visits goal sends people to the actual Facebook Page, where they see the content and the link in the intro. This gives higher-quality followers and is essential for creators who convert via their Page.

Request: Add this as a goal option for Facebook Page ads.

Thanks!

Posted by Erwin ·
Status: Completed1 comment

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Comments1

  • Miquel Palet López

    Team•

    Oct 1

    Shipped. In Create Ad pick the new Page Visits & Followers goal, or send goal: "page_visits" on POST /v1/ads/create. It matches Meta's "Get more Page visits and followers": the ad sends people to your Facebook Page and optimizes for Page visits. No destination URL needed, the ad links to your Page automatically.

    Heads-up: Meta enables this goal per ad account. If yours isn't enabled yet, Meta answers "This account isn't eligible to use Profile Visit ads yet" and nothing is created.

    Miki